Articles and legal news from the Atkinson Vinden Team.

Reputation Management Lawyers in Sydney


Unfair reputational attacks have become a by-product of today’s online information environment in which individuals have constant access to the internet. Our objective as reputation management lawyers is to protect individuals and businesses against threats to their reputation, while also taking proactive steps to mitigate the risks of future reputational damage. With experience across the law as it relates to privacy, defamation, crisis management and confidentiality, our reputation management lawyers offer comprehensive legal advice on disputes or issues related to reputation. 
If you are looking for reputation management solicitors to assist you in protecting your reputation, please contact our team for an obligation free consultation.

What is reputation management and why is it important?

Reputation management was originally a public relations term that referred to influencing, controlling and enhancing an individual or group’s reputation. 

Over the years, this definition has expanded to encompass all functions associated with managing a reputation, including communications, marketing and legal processes. In legal terms, reputation management involves defamation, privacy, crisis management, and dispute resolution.

Article 17 of the International Covenant on Civil Political Rights states that nobody should be subject to unlawful attacks on his or her honour and reputation. Reputation management lawyers endorse this article by ensuring that their client’s reputations remain protected against unfair and illegal damage.

How does this tie in with defamation, business reputation and other areas?

Reputation management is an umbrella term for distinct aspects of defamation, privacy breaches, dispute resolution, unlawful attacks on a person’s reputation and managing the harmful consequences should any of the above occur.

What We Can Do For You As Reputation Management Lawyers

Your reputation has ramifications for your social and work life. A good reputation can generate new business opportunities and networks, while a damaged reputation can result in revenue loss, decreased trust, and reduced business opportunities.

Reputation management solicitors have a broad range of skills that address the many facets of effectively protecting and enhancing reputation, and managing any disputes should they arise.
For further information regarding dispute management, please consult our extensive range of resources designed to help individuals involved in disputes.

Reputation Protection

Reputation protection is a long term process that fortifies your person or business against potential attacks. Our team has experience in providing advice on the steps required to strengthen a business’s procedures when conducting risk management.

Protecting an individual or organisation against defamation comprises an important part of reputation protection. Defamation is defined as untrue or unsubstantiated comments that are intended to harm another party’s reputation. This can include written comments that are published either in print or online, spoken words, news articles or photographs.

Crisis Management

Crisis management describes the process that an organisation will undertake when responding to a disruptive or unexpected event that may harm the organisation or its stakeholders. Our reputation management lawyers provide timely legal advice while also minimising your organisation’s potential legal liability. By ensuring effective governance and a robust risk and compliance strategy, reputation management lawyers equip organisations with appropriate resources to enable them to respond effectively to emerging crises.

Online Reputation Management and Repair

Due to its pervasive nature, the internet is a powerful tool that can be harnessed to repair and protect an individual’s or business’s reputation. Opposingly, the internet also offers an environment in which extensive damage can quickly transpire. 

Online reputation management includes monitoring mentions of your person or business on the internet. While it is legal for individuals to post negative comments online if they are truthful, it may be illegal to write untrue negative comments. Untrue or unsubstantiated comments that actively harm another party’s reputation are classified as defamation. Defamatory material can exist online, in traditionally published media, or in spoken word.

Online defamation can exist in the following forms:

  • News articles
  • Comments in chat rooms, on social media or within blogs
  • Reviews

If you have discovered that you have been defamed online, then it is best practice to first reach out to the creator of the material and ask them to remove it. If the comment is not removed and you suspect that your reputation is being damaged as a direct result of that comment, then you should seek legal advice.

Data protection also plays an important role in online reputation management. In Australia, legislation sets out the manner in which data can be collected, stored and distributed. If you have been a victim of a data breach, this is also a serious matter that will require timely legal expertise to limit reputational damage.

Liaising with PR teams

Reputation management lawyers will often advise the PR teams of their clients on the appropriate steps to take when managing a potentially damaging reputational crisis. When a reputational emergency arises, it is best practice to seek both PR and legal advice early on to help create a sound strategy that will act as the nexus of your organisation’s position and planned approach. Implementing a protocol based on expert advice will not only reduce reputational damage, but it will also help protect your organisation from legal liabilities.

Who Our Reputation Management Lawyers Help

Our reputation management lawyers help a wide range of individuals and businesses. If you are concerned that your or your business’ reputation may have been compromised, please contact us to speak with one of our disputes lawyers for expert advice on mitigating any potential damages.


Protecting your reputation starts with simplifying the complex. This handy checklist should quickly point you in the right direction and help you understand whether you have a case, and where to start to secure the best possible outocme.